Whether you are looking for a job, looking for freelance work, or trying to grow your business, you need to be memorable.
For FREELANCERS and ARTISTS or all kinds, you need to create a personal brand that will separate you from the rest of the people out there trying to do the same.
For BUSINESSES, you need to create an image that will never be forgotten. You want to be the GOTO company in your field.
When you think of branding, think of the Coke bottle and the Nike swoosh. Not only did they create a product that people want, they tied an image to it that will never be forgotten.